Internship Report ArtPub
Before my internship
Just over a year and a half ago I was not sure what my interests really were. Every time I started getting interested in a subject or course, I noticed that I was lacking intrinsic motivation to learn more about it and dive deeper. Until I stumbled upon UX design during a school assignment. From that moment I started reading books with a variety of subjects (e.g. user experience, usability testing, fonts, the gestalt principles) in my free time. I was looking for articles on how to improve my resume to find an internship in UX-Design. And after finishing the first draft of my portfolio and resume, the search for my first internship started. After a while I found ArtPub, a company that organizes artistic outings, pub quizzes and city games. It clicked from the first encounter, and I started my internship there in the first week of September 2021.
My internship
Everyone at ArtPub welcomed me with open arms. The Covid-19 regulations were less strict, so that gave people the opportunity to start working in the office again; perfect circumstances for me to meet my colleagues. I started doing some simple tasks to get to know the design system they use and prepare myself for making content for their social media platforms. I was also introduced to the marketing team. At that time, I did not expect it would specify my interests even more.
With the marketing team we spoke about how our content was doing (both organic and paid numbers). And unnoticed I started paying more attention to which kind of social media posts got more attention. I also started creating webpages for their website and talking with their web-developer about desired changes to improve their newly launched web shop.
First Assessment
After ‘working’ at ArtPub for 2.5 months, my supervisor gave me my first assessment. I will not go into details about this assessment, but it was a positive conversation. He even gave me some advice to specify my interests even more to accelerate me becoming an expert in a certain subject (this is following the known 10.000 hours rule). We spoke about my interests, and he explained me that UX Design can be a big part of being a marketeer. He explained this to me with the T-shaped Marketeer Model.
After my assessment
After the assessment I concluded that I want to keep learning about UX Design and in my next internship I would like to test how design changes can improve or optimize conversation rates. The first step to increasing my knowledge about this subject is that I am going to research visitor activity on ArtPub-website using Google Analytics. For my next internship I would like to dive deeper in A/B testing, a11y (accesibility) and CRO using UX.
